Callé 24 Sparks Change for Mission District

By Kyler Knox and Oscar Rendon

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Erick Arguello wants the Mission District to be a place where locals can go and still afford a good meal.

Campos is Erick Arguello, president and co-founder of Calle 24 said “We don’t want it to be a museum full of cultural history of the Mission District, we just want it to be a place that the locals can still go and afford a good meal.

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On March 6, 2017 the Land Use and Transportation Committee consisting of supervisors Mark Farrell, Aaron Peskin and Katy Tang listened to an ordinance sponsored by supervisor Hillary Ronen and the Mayor to develop the Calle 24 Special Use District (SUD).  

Calle 24, an organization filled with residents in the the Mission District, came together at City Hall to seek an ordinance from the land Use and Transportation Committee to propose the Calle 24 Special Use District and revise the zoning Map to reflect the Calle 24 Special Use District. This district is bounded by 22nd Street, Potrero Avenue, Cesar Chavez Street, and Capp Street, as well as 24th Street to Bartlett Street.

The goal of of the Special Use District is to preserve, enhance and advocate for Latino cultural continuity, vitality, and community in San Francisco’s touchstone Latino cultural district and the greater Mission neighborhood.

siness replacement has also been an issue in the communities of the Mission.

“The Mission is the heart of San Francisco’s Latino community, and Calle 24 Cultural District is the center of that heart,” Ronen said. “We wanted to create a tool that will help stabilize existing businesses and create a framework for bringing in new businesses that will enhance the cultural district.”

If Calle 24 were to get ordinance from the committee, this would ban new eating and drinking establishments if they’re in a 300-foot diameter in which restaurants and bars make up more than 35 percent of the retail businesses.

Commercial establishments wanting to move into the district will have a lot of work to put in to be apart of the mission district. To be granted, the new establishments would have to show their contribution to the Latino cultural district by meeting certain guidelines.

“People want to live in the Mission because of its culture, its diversity, its history. So I think we have a responsibility to protect it,” says Supervisor David Campos, who introduced the Calle 24 proposal this afternoon at City Hall.

With the cultural landscape of San Francisco rapidly changing, discussions about the rise of gentrification are commonly talked about. The Mission District is a Latino neighborhood that is becoming increasingly favored by many in the tech communities.

In addition to the evaluation from the land Use and Transportation Committee, members of Calle 24, strongly suggested that the committee look at the following before any development is considered. The amount of income that households will need in order to afford the market rents of the proposed project and the impact of the latino residents and businesses market rent, will have on the percentage of Latino residents and businesses living and working within the Calle 24 Latino Cultural District.

Commercial establishments wanting to move into the district will have a lot of work to put in to be a part of the Mission District. To be granted, the new establishments would have to show their contribution to the Latino cultural district by meeting certain guidelines.

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These guidelines would include preserving neighborhood character, legacy established businesses, and offering services to help aid diverse households. Establishments would also have to support Latino or local arts and crafts, and offering services accessible to diverse households, partnering with local vendors, and addressing for workforce related reasons.

Interview With Rodrigo Durán

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